About
Chief Technology Officer, Technology Visionary, and Digital Transformation Leader
Welcome to my professional space. I am Dom Selvon, currently serving as the Chief Technology Officer at Apply Digital based in London, UK, working alongside esteemed colleagues in North America and LATAM. With a rich career spanning over 20 years, I have been at the forefront of technology, working with some of the largest global retailers and spearheading complex eCommerce projects. My journey reflects a deep commitment to leveraging cutting-edge technology for driving innovation, efficiency, and growth.
At Apply Digital, I lead a team of skilled professionals dedicated to delivering top-tier MACH solutions for our modern clients. Our focus is on aligning the latest technological advancements with business needs to maximize ROI and impact. My role as a connector bridges growth and transformation in technology, positioning our teams to support clients on their digital transformation journey.
My experience extends beyond managing projects. As a member of the MACH Alliance executive board and an active participant in the Tech Council and across all the Task Forces, I advocate for scalable and adaptable technologies. This advocacy is integral to supporting major brands in their digital evolution.
I believe in a human-centered approach to technology, emphasizing personalization and relevant experiences for customers. My vision is to break down silos within organizations, fostering a collaborative environment that drives significant change and business success.
You will find content related to MACH, AI and technology here.
Work
- Company
- Apply Digital
- Role
- CTO
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- Company
- MACH Alliance
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- Executive Board Member
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- Company
- Spindrift
- Role
- Solutions Architect
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- Company
- Oracle
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- Solutions Architect
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As an early advocate and executive board member of the MACH Alliance, I've been instrumental since the very beginning of this movement, championing the transformative power of Microservices, API-first, Cloud-native SaaS, and Headless technologies. My role has been pivotal in promoting these principles, driving innovation and agility in the digital landscape.
As the Global Chief Technology Officer at Apply Digital, I've been at the helm of driving technological innovation and excellence, leveraging over two decades of industry experience to lead our global teams in delivering cutting-edge digital solutions. My role centers around ensuring our clients receive impactful and efficient technology strategies that align with their business objectives and deliver measurable ROI.