Speaking

This tech gathering of the brightest minds in commerce will dive deep into advanced technologies and techniques to level up your ecommerce and martech strategies. Dom spoke about security within the MACH framework. He used a narrative about Ava, a security professional, to illustrate how a composable stack is implemented and subsequently secured against malicious threats. This example would have provided practical insights into the challenges and strategies of securing MACH architecture in real-world scenarios, emphasizing the importance of robust security measures in the evolving digital environment.

The event "The Impact of AI on Digital Experiences," scheduled for November 8, 2023, hosted by Valtech in collaboration with Algolia, commercetools, Contentful, and Vercel, focuses on the transformative role of AI in shaping digital experiences. Key speakers include industry leaders from The Very Group, easyJet, M&S, Kingfisher, and Katie King, CEO of AI in Business. The agenda covers topics like Gen AI, liberating creativity with AI within MACH versus monolithic architectures, driving business growth with AI, and the impact of AI on enterprises, addressing the myths, benefits, and challenges of leveraging AI for business growth, with a focus on personalization and data privacy

In this podcast, Dom Selvon, CTO of Apply Digital, discusses his career journey from working in tech since age 7 to leading e-commerce initiatives with top brands and consulting at Accenture, before becoming CTO at E2X and then Apply Digital. At Apply Digital, he focuses on more than commerce, emphasizing the complete online experience including strategy, design, and data intelligence. He shares insights on starting a career in tech, stressing the importance of understanding computer fundamentals and valuing enthusiasm over technical skills. Selvon also discusses the impact of AI and tools like ChatGPT on the future of work, advocating for their use while recognizing their limitations. Regarding the MACH alliance, he emphasizes flexibility and using the right tools for the job, rather than rigidly adhering to one approach. Finally, he offers career advice on learning from influential figures and techniques for effective public speaking.

MACH TWO, the annual conference of the MACH Alliance set for June 13-14 in Amsterdam, is an anticipated event for leaders in the technology and business sectors. It builds on the success of the inaugural MACH ONE, focusing on the transformative effects of MACH (Microservices, API-first, Cloud Native SaaS, Headless) principles in business. The conference will feature keynotes, discussions, and networking opportunities, with a special emphasis on the Women in MACH mentorship program and the MACH Impact Awards, celebrating significant technological achievements and advancements